I didn’t begin my career with a big title, a fancy office, or a clear roadmap.
I began on the ground — literally.
My early days were spent standing on road giving out promotion pamphlet, running events, coordinating vendors, handling logistics, and making sure things worked even when nothing went as planned. I was the person standing under the sun making sure a banner didn’t fall, the one checking every detail twice before a client walked in, the one who learned firsthand that execution is the heartbeat of marketing.
From handing out pamphlets to founding companies disrupting OOH & AdTech.
From there, I moved into client servicing. Suddenly, I wasn’t just executing campaigns — I was understanding people.
Why brands choose certain ideas, what customers respond to, how expectations change… and how one small insight can transform a campaign. I learned how to listen, how to solve, and how to show up for clients in a way that built trust.
Curiosity pushed me deeper. I wanted to know why things worked the way they did, so I stepped into research and development.
I explored new OOH formats, tested new ideas, experimented with technologies, and realized something powerful:
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The industry was moving, but the data wasn’t.
OOH was huge, but the intelligence behind it was missing.
When I became Marketing Manager, I finally saw the entire puzzle — strategy, execution, people, technology, and behavior. By then, I had built a 360° understanding of how campaigns come alive:
from a simple brief → to a citywide rollout → to the moment someone actually sees it on the street.
And somewhere in between all those experiences, something shifted inside me.
Me and my partners didn’t just want to run campaigns anymore.
We wanted to fix the gaps I kept seeing.
We wanted to make OOH smarter, more transparent, more measurable.
We wanted to create what I wish I had during my earliest roles.
That’s when the idea of building my own thing became impossible to ignore.
First came Bohni.io — India’s first EV-based transit media company.
Something I built from the ground up, inspired by the exact challenges I once faced as an operations guy.
Then came Geopop.io — a platform born from my belief that OOH needs intelligence, not guesswork; precision, not assumptions; real-time insight, not outdated methods.
Everything I create today — every idea, every product, every partnership — is rooted in the same truth:
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I started small, but I learned big.
And those lessons built the founder I am today.
My partners in this founder Journey Rony and Barkha